Bernie Ecclestone feels Heineken's involvement in Formula 1 will open his eyes to what is possible in the world of social media.The brewing giant has signed a four-and-a-half-season agreement with Formula One Management, becoming a global partner, with the relationship to commence with Heineken's sponsorship of F1's Italian Grand Prix...

Formula One Management has entered into a multi-year agreement with Heineken that will commence with its title sponsorship of this year's Italian Grand Prix. The initial deal will run through to 2020 and will involve Heineken becoming a title partner of three grands prix per season, as well as being...